Funding round led by Bright Pixel Capital, joined by 3TS Capital Partners and Pragmatech Ventures, will boost product development and accelerate market expansion
MADRID, Nov. 28, 2023 /PRNewswire/ — JENTIS, a leader in next-generation web tracking technology, announces an €11 million Series A financing round led by Bright Pixel (formerly Sonae IM), and the new co-investor 3TS Capital Partners, with participation of regular investor Pragmatech Ventures. JENTIS uses proprietary web tracking and server-side data protection technologies to provide companies with improved market data quality that meets privacy protection regulations around the world.
The funding round comes after a year of strong growth for JENTIS, driven by demand from companies for first-party data collection and compliance with privacy regulations. Its proprietary server-side tracking technology, which powers its data capture platform from users’ browsers, is enjoying rapid adoption in retail e-commerce, banking and publishing in Central Europe.
The JENTIS Data Capture Platform, located at the beginning of the data value chain, improves real-time data accuracy, availability and compliance. This has a positive impact on all upstream and downstream tools and platforms, including customer data platforms and analytics platforms. Its broad compatibility enables rapid deployment and cost-effective operation without changing existing technology configurations. Customers report significant performance improvements, with data increases of up to 30%, data correction rates of up to 60%, and significantly faster web page load times.
In an era where data control and ownership are increasingly vital, JENTIS enables businesses to seamlessly adapt to this changing landscape, giving them a competitive advantage in data management and strategy. This capability is crucial in the context of Google’s planned phase-out of third-party cookies by 2024.
JENTIS was founded in 2020 by a team of data analytics and web tracking specialists around CEO Thomas Tauchner. The company opened its office in Germany in 2022 and in 2023 was named Austrian Scaleup of the Year in Digital Transformation by Ernst
The company will use the new investment to accelerate its geographic growth in key markets in Europe and the United States, and enhance its product development efforts, as well as make it easier for companies to shift to next-generation web data collection.
Thomas Tauchner, Founder and CEO of JENTIS, said: “We see first-party data collection gaining more and more support, but marketers and advertisers are struggling to realize the full potential it offers their businesses. We have developed our platform to make it easier for businesses to collect top-quality web data while complying with data protection regulations. With this round of funding, we are ready to accelerate our growth and bring our technology to new markets around the world. the world”.
Leonor de L’Hermite, Operating Partner, Bright Pixel Capital, notes: “We are seeing the demand for accurate data increase across all sectors, while availability has plummeted. JENTIS has developed a powerful and effective solution to a problem complex, and is positioned to be the first to achieve universal data capture at the beginning of the value chain. We are excited to be part of the journey that will make it much easier for companies to achieve data-driven growth, while respecting the privacy of users”.
“We are impressed by JENTIS’ innovative data collection platform, which defines a new, high-growth segment in the web infrastructure market. Clients across multiple verticals are realizing significant increases in marketing and revenue results by leveraging the higher data quality, while regaining control over their customers’ data and ensuring compliance. We are delighted to join forces and work alongside the JENTIS team as the company grows,” adds Sever Totia, Partner at 3TS , who also joins the board of directors of JENTIS.
Evgeny Sergeev, Founder and General Partner of Pragmatech, comments: “We are delighted to continue supporting JENTIS in its growth to become a leading provider in the field of first-party data capture and privacy compliance. Since its early days , when we met, the company grew exponentially, clearly demonstrating strong market demand and the relevance of the innovation carried out by JENTIS. With this new support, the team under Thomas’ leadership is well equipped to continue its global reach in key markets”.
More information about JENTIS, please visit: https://jentis.com/en
About JENTIS
JENTIS is an Austrian scale-up specialized in advanced web crawling and server-side data protection technologies. Its data capture platform is an all-in-one tracking solution that provides businesses with greater data quality and sovereignty, while enabling compliance with GDPR and other global data protection regulations. JENTIS raised a €3 million seed funding round in 2022 ahead of a €11 million series A round in November 2023.
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