Madrid, November 24, 2023.- Since men’s cosmetics began to break out strongly in the country, Siwon has become a leading brand in Spain and, now, also in key territories in Europe. You just have to review the calendar to see that 2023 has been a year of milestones that few expected from a firm of Spanish origin.
Raising the flag of men’s cosmetics
2023 has been the year in which Siwon has carried out its most ambitious expansion to date. After having conquered the national territory in just a few years, at the beginning of this year its incursion and positioning in three of the most competitive European markets was witnessed: Italy, France and Germany.
But, as if that were not enough, to close the year in the same way they started it, they have also made the leap to the United Kingdom with the opening of a new subsidiary, marking a significant step in their expansion strategy and consolidating their presence in Europe. .
Breaking physical and digital barriers
However, its territorial expansion has not been the only thing that has marked Siwon’s calendar, but also its foray into the technological forefront. After a bold strategic alliance with Meta, they have developed an augmented reality filter, exclusive for Instagram, that allows users to try several of the brand’s best-selling products from their mobile devices, offering a unique and personalized experience.
In addition, collaboration with physical establishments has consolidated its position in the market as a brand willing to go wherever its users are to revolutionize the way men take care of their skin.
Increased turnover: heading towards a million euros
The financial aspect has not been left behind. In its first year alone, the brand had a turnover of more than 250,000 euros, but they were not going to stop there. Siwon is on track to reach one million euros in turnover this year.
In fact, in the first half of 2023, orders increased by 81% and sales by 161%, compared to the same period last year; In addition, 50% of total turnover corresponds to international sales.
Creams for everyone, literally
The heart of Siwon lies in its commitment to quality, the innovation of its products and an experience that invites you to enjoy (and repeat for pure pleasure).
The brand offers a line of 14 products filled with powerful formulas, paraben-free, vegan, cruelty-free and tested for all skin types. From Handsomefyer, its all-in-one best-seller that makes people more beautiful than an Instagram filter, to its latest launches in 2023, which have marked a before and after in the men’s cosmetic offering:
Melonizer: the aftersun that prolongs the tan for up to twice as long while caring for the skin.
Jaleo: the perfume water that evolves on the skin like the improvised plans that are most enjoyed.
Tan-Tan-Go: the self-tanning and antioxidant to achieve a natural tan while rejuvenating the skin.
These new products have not only captured the attention of consumers, but have reaffirmed the loyalty of a base of more than 16,000 satisfied customers around the world, demonstrating the trust and loyalty generated by the brand.
Siwon’s future
Siwon’s formula for success in 2023 has been based on its ability to anticipate market needs, offering innovative products that adapt to the concerns, needs and leisure moments of its users so that they can use them for care, well-being and enjoyment. , and not just out of obligation. Furthermore, with its advances in technology and its foray into new markets, it has cemented its position as a leader in men’s cosmetics in Spain and has laid the foundations to continue growing in the future beyond the national territory.
Without a doubt, 2023 has been a year of notable achievements for the firm. But with such dedication to excellence and focus on customer satisfaction, Siwon promises to continue setting trends, expanding its global presence and continually raising the standard for men’s cosmetics. The future looks bright for this Spanish brand that has conquered Europe and is ready to impact the world.
PUBLIC DATA: (Information sent by the signatory company) IMAGE: Live out solutions PHOTO SLP: Cosmetic products for all skin types, without parabens, vegan and cruelty-free
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