BERLIN, November 14, 2023/PRNewswire/ — On November 13, 2023, CHiQ announced its collaboration with the FIS World Cup and its sponsorship of the German Ski Federation (DSV), introducing champion athlete Viktoria Rebensburg as your new brand ambassador. CHiQ held the signing ceremony in Planegg, Germany at 3:00 p.m., marking a new chapter in its sports marketing strategy.
The FIS Alpine Ski World Cup and the FIS Ski Jumping World Cup are highly prestigious ski events. These events have a fan base of 33 million people across Europe and an estimated global television audience of 1.2 billion. Viktoria Rebensburg, a famous German skier and three-time Ski World Cup winner, brings her gold-winning giant slalom experience to her role as CHiQ brand ambassador.
This collaboration will play an important role in promoting CHiQ’s smart home products, including televisions, refrigerators, washing machines, air conditioners and monitors, throughout Europe. Additionally, the CHiQ brand logo will be prominently displayed at ski event venues and on player bibs throughout the upcoming season, raising the brand’s global profile.
Germany is a key market for CHiQ in Europe. The partnership with DSV will further enhance CHiQ’s presence in the market. “CHiQ is an emerging home appliance brand with a strong international presence and we are honored to partner with them,” said Walter Vogel, CEO of DSV Marketing. “The Ski World Cup is an exhibition platform that attracts international attention,” added Christian Ulmer, senior director of the winter sports team at SPORTFIVE, the sports marketing agency that negotiated the partnerships. “We are delighted to facilitate CHiQ’s entry into the winter sports space, creating a win-win situation for all parties involved.”
At the signing ceremony, Viktoria shared her racing experiences, embodying the spirit of skiing through her pursuit of innovation, courage and adventure. She expressed confidence in the success of this new partnership.
Sports marketing has become a crucial driver for CHiQ’s entry into international markets and its evolution into a world-renowned brand. “Over the past five years, CHiQ has expanded its brand reach to major European countries and successfully integrated the consumer habits of European customers,” explained Jared Yang, CEO of CHiQ Europe Electric S.r.o. “Ski symbolizes dedication, technical prowess, youth and dynamism, all of which align with CHiQ’s brand proposition. We aim to foster a deeper emotional connection with European consumers through our shared passion for skiing.”
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