Custom Shutterstock content trained with NVIDIA Picasso cloud-based generative AI service to use text prompts to rapidly generate 3D content for gaming, entertainment, and industrial digital twins
NEW YORK, March 21, 2023 /PRNewswire/ — Shutterstock, Inc. (NYSE: SSTK), a leading creative platform for transformative brands and media, just announced a collaboration with NVIDIA to train custom 3D models for create generative 3D assets from simple text prompts. Through a pioneering collaboration, 3D models will be trained on Shutterstock assets using NVIDIA Picasso generative AI cloud services to turn text into high-fidelity 3D content, reducing creation time from hours to minutes.
When the models are introduced in the coming months on Shutterstock.com, NVIDIA’s new generative AI features will be the latest addition to Creative Flow, a comprehensive set of tools designed to provide the most seamless creative experience possible. Text-to-3D conversion capabilities will also be offered on Turbosquid.com and are planned to be introduced on the NVIDIA Omniverse™ platform for building and using 3D metaverse industrial applications.
Says Paul Hennessy, CEO of Shutterstock: “Our collaboration with NVIDIA in the field of generative 3D will power the next generation of 3D imaging tools, dramatically reducing the time it takes to create high-quality textured and structured 3D models.” “This first-of-its-kind collaboration reinforces our strategy of leveraging Shutterstock’s vast repository of metadata to bring new products, tools and content to market. By combining our 3D content with NVIDIA’s base models and using our respective marketing and distribution platforms, we are able to seize an extraordinarily large market opportunity.”
With today’s professional software tools, creating a high-quality, detailed 3D model from scratch is often a time-consuming and arduous task for creators. In the case of content created for use as a digital twin, where absolute precision is required, the complexity of the job can take days or even longer depending on the particularities of the model. By creating custom models with the NVIDIA Picasso generative AI cloud service, Shutterstock will help 3D artists create shapes from objects, help them unwrap objects, generate textures and materials, and for non-3D users, it will even produce complete 3D models ready for use in a wide variety of applications and platforms.
Greg Estes, vice president of developer programs at NVIDIA, added: “The transformative power of generative AI enables software vendors and enterprises to create tools that use simple text instructions to create 3D assets for digital twins, simulation and design, which saves artists enormous amounts of time and effort.”Training a custom Shutterstock model with NVIDIA Picasso generative AI cloud services will provide developers with a tool capable of automating much of the tedious work of artists, freeing them up to spend more time exploring new concepts and refining your ideas.
As part of its responsible AI approach and in correlation with the sales of custom 3D models on the Shutterstock platform, Shutterstock will compensate artists through its Contributor Fund for the role their intellectual property plays in shaping the generative technology.
ABOUT NVIDIASince its founding in 1993, NVIDIA (NASDAQ: NVDA) has pioneered the field of computing acceleration. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI, and is fueling the creation of the metaverse. Today, NVIDIA is a complete computing company with data center-scale offerings that are transforming the industry. Learn more at https://nvidianews.nvidia.com/.
ABOUT SHUTTERSTOCKShutterstock, Inc. (NYSE: SSTK), is the leading global creative platform for transformational brands and media companies. Directly and through its group affiliates, Shutterstock’s extensive collection includes high-quality licensed photos, vectors, illustrations, 3D models, videos, and music. Working with its growing community of more than 2 million contributors, Shutterstock adds hundreds of thousands of images every week, and currently has more than 424 million images and more than 27 million video clips available.
Headquartered in New York, Shutterstock has offices around the world and clients in more than 150 countries. The company also owns Splash News, the world’s leading entertainment news agency for newsrooms and media companies around the world; Pond5, the world’s largest marketplace for video content; TurboSquid, the world’s largest 3D content marketplace; PicMonkey, a leading online graphic design and image editing platform; Offset, a collection of high-end images; Shutterstock Studios, a one-stop creative store; PremiumBeat, a royalty-free music library; Shutterstock Editorial, a source of editorial images and video for the world’s media; and Bigstock, a value-oriented stock media offering.
For more information, visit www.shutterstock.com and follow Shutterstock on Twitter and Facebook.
NVIDIA FORWARD-LOOKING STATEMENTCertain claims made in this press release, including (but not limited to): the benefits, impact, performance, availability, and features of NVIDIA’s collaboration with Shutterstock to use images and text prompts to rapidly generate 3D content for gaming, entertainment, and industrial digital twins, and the benefits, impact, performance, features, and availability of NVIDIA products and technologies, including online services. NVIDIA Picasso generative AI cloud, NVIDIA Omniverse and NVIDIA foundation models are forward-looking expectations subject to risks and uncertainties that could materialize differently than expected. Factors that could cause results to differ from expectations include: global economic conditions, NVIDIA’s dependence on other companies to manufacture, assemble, package, and test its products, the impact of technological development and competition, the development of new products and technologies or improvements to current NVIDIA products and technologies, market acceptance of NVIDIA or its partners’ products, possible defects in design, manufacturing, or software; changes in market demand and preferences, changes in interfaces and industry standards, unexpected loss of performance of NVIDIA products or technologies when integrated into systems, and other factors regularly published by NVIDIA in reports held by the United States Securities and Exchange Commission. Copies of the reports filed with the SEC are located on the company’s website and can be obtained from NVIDIA at no charge. These forward-looking statements do not guarantee future results and are only effective as of today. Except as otherwise provided by law, NVIDIA is under no obligation to update them to reflect events or circumstances that may occur in the future.
SHUTTERSTOCK FORWARD-LOOKING STATEMENT This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than historical facts are forward-looking. Forward-looking statements include, but are not limited to, statements regarding guidance, industry prospects, future activities, results of operations or financial condition, future dividends, our ability to to make acquisitions and to integrate the businesses acquired or that we may acquire into our current operations, new or planned features, products or services, management strategies, our competitive position and the COVID-19 pandemic. You can identify forward-looking statements by words such as “may,” “will,” “should,” “could,” “expects,” “intends,” “anticipates,” “believes,” “estimates,” “intends,” “plans,” “, “predicts”, “projects”, “seeks”, “potential”, “opportunities” and other similar expressions, as well as their negatives. However, not all forward-looking statements contain these words. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause our actual results to differ materially from those expressed or implied by the forward-looking statements contained herein. Such risks and uncertainties include, among others, those discussed under the heading “Risk Factors” in our most recent Annual Report on Form 10-K and in our Quarterly Report on Form 10-Q for the quarter ended December 31. 2022, as well as in other documents that the company may file from time to time with the Securities and Exchange Commission. As a result of such risks, uncertainties and factors, Shutterstock’s actual results may differ materially from any future results, performance or achievements discussed in or implied by any forward-looking statements contained herein. Forward-looking statements contained in this press release are made only as of this date, and Shutterstock does not undertake any obligation to update the information contained in this press release or to revise any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law.
© 2023 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, and NVIDIA Omniverse are trademarks or registered trademarks of NVIDIA Corporation in the United States and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
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