PARIS, Sept. 4, 2023 /PRNewswire/ — The Louvre Museum and Lancôme join forces in an unprecedented collaboration. Drawing inspiration from nine masterpieces from the sculpture department, as well as the lights and colors of the museum, Lancôme has designed a limited-edition collection of skin care and make-up products called Lancôme x Louvre.
To view the multimedia press release, please visit: https://www.multivu.com/players/uk/9196351-lancome-x-louvre-museum-beauty-is-a-living-art/
The campaign supporting this launch was filmed at the Louvre Museum with Zendaya, Aya Nakamura, Amanda Seyfried and He Cong all ambassadors of this collaboration. These four personalities, each an image of the beauty of our time, embody the characteristics and myths of some sculptural icons through their strong personalities.
The Louvre, a source of inspiration
Since its beginnings in 1793, the Louvre Museum was intended as a place where artists could learn from the works of great masters, becoming inspired to create their own pieces. Today, the Louvre is a living museum, an inexhaustible source of inspiration for all creators, while the history of art continues to illuminate our era in many areas. For this unprecedented partnership, Lancôme was inspired by the Venus de Milo, the Winged Victory of Samothrace, Corine, Diana of Gabies, Nymph with a Scorpion, Echo, Hygieia, Venus of Arles and, finally, Hermaphrodite. Each of these masterpieces, through its history and that of the myth it embodies, inspired Lisa Eldridge, makeup director at Lancôme, to create this makeup collection.
“I am delighted with this first collaboration with Lancôme, which skilfully illustrates the various forms of beauty presented in the Louvre collections, where cultures and civilizations meet beyond earth and time. The choice of the Venus de Milo, the Nymph with a scorpion or Diana Gabies, as ambassadors for this campaign, brings new perspectives on iconic and inspiring images of antiquity, contrasting them with contemporary representations and standards.The history of art and beauty, its “making” and its search, are Intricately linked, pop culture, with its movement of images, advertising, and the social media that pervade our daily lives, often draws upon these timeless, sometimes clever, other times ancient, representations and visuals. Louvre are surprising and exciting in the way that they allow us to see and understand how those standards are interpreted, transformed and evolved. Through this collaboration, the Louvre, a center for contemporary art, helps to write today’s vision of beauty.”
Laurence des Cars
President and Director, Louvre Museum
“At Lancôme, beauty is art in motion; beauty itself, as a personal ritual, is the way to express yourself and stand out in a way that transcends constantly changing standards. This creative and unprecedented partnership with the Louvre is a cultural testimony of this conviction and our mission for beauty at Lancôme. By continuing the relationship between our French brand, with a rich history spanning almost 90 years, and the world’s most iconic art mecca, we seek to foster new perspectives on beauty for women of today based on our artistic heritage and celebrate the ever-evolving nature of beauty.”
Françoise Lehmann
Director General, Lancôme International
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