The apple firm’s sales also fell 2.8% in the year, to 360,871 million euros


The American technology giant Apple obtained a net profit of 96,995 million dollars (91,320 million euros) at the end of its fiscal year, which covers from October to September, which represents a decrease of 2.8% compared to the previous year, according to the multinational has reported.

Apple’s sales in its last fiscal year as a whole also fell by 2.8% year-on-year, to 383,285 million dollars (360,871 million euros), with a decline in product sales of 5.7%, to 298,085 million dollars (280,677 million euros), and an increase in the commercialization of services of 9%, up to 85,200 million dollars (80,230 million euros).

It is the first time since 2019 that Apple has cut profits and sales and this despite the fact that in the last quarter of its fiscal year, from July to September, it achieved a record income for this period from the sale of iPhones, with 43,805 million dollars (41,238 million euros), 2.7% more than in the same quarter of 2022.

For its fiscal year as a whole, the apple firm cut its revenue from iPhone sales by 2.4%, to $200,583 million (€188,890 million), while Mac sales decreased by 26%. 9%, to 29,357 million dollars (27,645 million euros), and iPad sales fell 3.4%, to 28,300 million dollars (26,650 million euros).

By geographic area, Apple cut its sales in its last fiscal year in practically all of them, with decreases of 4.2% in America, 3% in Europe, 2.2% in the Greater China region and 6.6% in Japan. It only increased its annual sales in the rest of Asia-Pacific, with just an increase of 0.8%.

Between the months of July and September, the last quarter of its fiscal year, the Cupertino (California) company obtained a net profit of 22,956 million dollars (21,618 million euros), 10.8% more than in the same period of the year. preceding exercise.

In contrast, the technology giant’s sales fell 0.7% in its last fiscal quarter, to 89,500 million dollars (84,294 million euros), despite achieving a historical record of service income of 22,314 million dollars (21,016 million euros), 16.3% more than in the same quarter of 2022.

“Apple is pleased to report a record quarterly revenue for the iPhone and an all-time record revenue for services,” said Tim Cook, CEO of the firm.

“We now have our strongest product lineup ever heading into the holiday season, including the iPhone 15 lineup and our first carbon-neutral Apple Watch models, an important milestone in our efforts to make all Apple products carbon-neutral. carbon neutral by 2030,” added Cook.