BARCELONA, 6 Feb. (EUROPA PRESS) –
The plant protein food company Heura Foods has closed an investment round of €40 million, “the largest round in the category in 2023.”
According to a company statement this Tuesday, the round has brought together the companies Upfield, Unovis Asset Management, European Circular Bioeconomy Fund (ECBF VC) and Newtree Impact.
With this Series B, Heura wants to boost profitability, innovation and “expand its portfolio of technological patents that solve the biggest consumer barriers on a global scale.”
The company remains firm in its objective of launching what they call ‘successor’ products with the best loyalty and repetition ratios in the category, while expanding its business through technological licenses, as well as consolidating its presence in the markets of Spain, United Kingdom, France and Italy.
The CEO and co-founder of Heura Foods, Marc Coloma, has assured that this new round will allow them to achieve profitability and “develop innovative technologies to address key challenges” within the industry.
Currently, Heura is present in more than 22,000 points of sale, which are distributed in 20 countries around the world.
