-HARD ROCK INTERNATIONAL ENCOURAGES EVERYONE TO “LOVE IT LOUD” THIS PRIDE MONTH WITH A NEW LIMITED EDITION RETAIL SALE AND A SERIES OF GLOBAL EVENTS THROUGHOUT JUNE WITH HALSEY
Hard Rock honors partnership with multi-platinum recording artist Halsey with a $250,000 donation to LGBTQIA causes through the Hard Rock Heals Foundation
HOLLYWOOD, Fla., June 2, 2023 /PRNewswire/ — Hard Rock International celebrates its continued support of the LGBTQIA community during Pride Month by bringing to life the brand’s core mottos, “Love All, Serve All and “All is One,” while encouraging allies around the world to “Love Out Loud.”
“At Hard Rock, acts of service and authentic inclusion are ingrained in our brand DNA and everyday mottos, ensuring that all team members and guests of our properties are treated with love and respect,” he said. Stephanie Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at Seminole Hard Rock. “As part of our commitment, we will continue to demonstrate our alliance and amplify LGBTQIA voices in our local communities and around the world.”
Kicking off Pride 2023, Hard Rock has announced a partnership with GRAMMY®-nominated, multi-platinum artist Halsey, who is known for standing up for the LGBTQIA community. To celebrate the partnership and Pride Month, Hard Rock has donated a minimum of $250,000 to the Human Rights Campaign and Outright International, through the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®.
Hard Rock will present a private performance at Hard Rock Cafe London Old Park Lane, where Halsey will donate special memorabilia to Hard Rock’s celebrated collection. A special series of Halsey shows with String Ensemble Hard Rock Live will take place throughout the summer.
As part of the Pride Retail Collection 2023, Halsey, who is also a queer artist, has designed two co-branded Hard Rock x Halsey Signature Series Pride Edition T-shirts. The 2023 Pride Retail Collection is now available in stores and online at Rock Shops® and will benefit LGBTQIA charities around the world with a portion of the proceeds.
Hard Rock Cafes, Hotels and Casinos around the world will host a variety of activations, including partnering with notable LGBTQIA figures in local communities, creating exclusive experiences such as unique curated suites, unique food and beverage offerings, entertainment experiences, lists of Pride reproduction and community fundraising events.
For more information on all Pride activations, partnerships, and Hard Rock’s support of the LGBTQIA community and diversity, read the full release here.
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