-John Deere’s “Run Smarter” Virtual Training Event Produced by Spiro™ Wins Multiple ANA Global Ace Awards
LAS VEGAS, June 2, 2023 /PRNewswire/ — John Deere’s “Run Smarter” Training Event Wins Prestigious ANA Global Ace Gold Award for Events: Proprietary, Virtual, Face-to-Face (Internal) and the Silver Award for the “How Life Leaps Forward” long form video of his event. John Deere, ranked the third most loved brand in America according to the 2023 Axios Harris Poll 100 reputation rankings, and its experiential partner Spiro, the global experience agency for NEW NOW™, had five months to transform the annual event of in-person dealer training in a fully digital experience whose content lived up to the high expectations set by previous in-person events.
Partnering with Spiro to create lasting community connections, John Deere’s “Run Smarter” virtual training event became a winning three-day virtual experience that engaged the audience with game shows, comparative machine tours, a full line of of products, false advertisements and a personalized and highly attractive digital platform driven by dialogue and competition in real time.
“We are proud to know that we helped John Deere pivot on the fly to create this award-winning experience,” said Terry Campanaro, Spiro’s Director of Global Growth. “Our work with John Deere is a testament to how our agency helps customers build and activate their brand communities wherever they are.”
About SpiroSpiro™ is the global brand experience agency for NEW NOW™. We create global events and experiences that redefine how humans connect and bring them to life through integrated physical, digital, mobile and hybrid media. Working with some of the world’s most recognized brands, Spiro’s strategists, creators, innovators, builders, marketers and specialists are experts in analytical and strategic event management, creative design and production. Working together, we deliver experiential exhibits, high-impact conferences and events, product launches, sponsorship activations and consumer pop-ups that bring audiences together, wherever they are.
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