Madrid, November 28, 2023.
This exhaustive analysis becomes a reference in the sector to understand the evolution, perspectives and trends of the franchise system in Spain
The specialized consulting firm Tormo Franquicias Consulting, in collaboration with Franquicias Hoy, presents the “Spain Franchise Report 2024”, which presents a global vision of the franchise system in Spain and provides broad and in-depth information about the behavior of the different sectors of activity that It is made up of all entrepreneurs, businessmen and investors with an interest in the sector. Among the most notable aspects of the report, emphasis is placed on the strength that the franchise has shown to continue growing after the Covid stage, exceeding expectations and economic trends. general of the country. With 136 new brands incorporated and 8,123 new franchisees, its turnover has increased by 9.6%, reaching 33,203 million euros, and generating more than 400,000 direct jobs. Franchise Sectors Within the franchise system, nearly 80 coexist sectors of activity that can be grouped into 22 main sectors. In the image, the most relevant data is presented for each of the main sectors, that is, Restaurants, Food, Fashion, Specialized Services and Specialized Stores. Considering the 5 main sectors, Restaurants and Food have been particularly dynamic, concentrating the highest investment figures and billing volume. On the other hand, the increase in the number of brands and establishments is especially notable in the Restaurant sector. This growth reflects not only an economic recovery, but also the significant adaptability and innovation of the franchise in response to changing market demands. Laura Acosta, director of marketing and business development at Tormo Franquicias Consulting, states: “All the data referring to fiscal year 2023 are highly positive, since all the variables analyzed grow and the franchise sector as a whole presents a solidity well above the indicators of our economy and in anticipation of what next year brings.”In this context, the average turnover and average investment figures in each of the main sectors of activity are those shown in image nº 2. For his part, Andrés Alvarez, coordinator of this study for Franquicias Hoy, has also highlighted this situation and adds: “The most notable increase is found in the restaurant and food sectors, where we have seen how their growth has exceeded all expectations. . This indicates a clear positive trend and a market appetite that franchises must satisfy with innovation and adaptability.”In short, this report not only presents encouraging figures, but also reinforces the role and strategic importance of the franchise system in the Spanish economy This document constitutes a testimony to the vitality and strength of a sector that, even in times of uncertainty, continues to expand and consolidate. To read the “Spain 2024 Franchise Report” in full, access it by clicking here. About Tormo Franquicias Consulting Tormo Franquicias Consulting is one of the main franchise consulting companies in Spain. Its team accumulates extensive experience after having participated in the creation and development of projects for more than 800 franchising companies, helping nearly 4,000 people to integrate into franchise networks. Its services are aimed at all those companies that want to start their franchise expansion, active franchisors and entrepreneurs and investors who want to join a franchise network.
Contact Contact name: Laura Acosta Contact description: Director of Marketing and Business Development at Tormo Franquicias Consulting Contact phone: 911592558
