BEIJING, April 18, 2023/PRNewswire/ — Pu’er city of southwestern China’s Yunnan province, located in the golden belt for coffee plantation near the Tropic of Cancer with a wide warm zone, abundant rainfall and a suitable ecological environment, it is well known as the capital of Chinese coffee.
Statistics show that at present, the coffee-growing area in the city reaches 679,000 mu (about 45,266 hectares), making the city one of the major coffee-producing areas with the highest yield and the best quality in China, and an important commercial distribution center for coffee.
In Nandaohe village, Simao district of the city, Liao Xiugui and his families run a coffee plantation together. Large-scale coffee cultivation carries with it the expectation of wealth from farmers. Through learning advanced cultivation and management techniques, farmers gradually increase coffee production and release more refined and exquisite coffee products, Liao said.
Deng Jialu, general manager of Yunnan Simao Beigui Coffee Co., Ltd., is exploring an innovative way of deep integration of coffee and tourism in the city.
“Through the construction of the coffee plantation, visitors can not only learn about coffee cultivation in the field, but also make a cup of their own coffee and learn about the development of Yunnan coffee,” Deng said.
Driven by market consumption, international standards and supporting policies, a total of eleven coffee companies above the designated size have been developed in the city in recent years. The coffee beans produced at Tianyu Coffee Estate in the city’s Menglian County were selected by Starbucks and received a good response from the market.
In September 2020, Pu’er coffee was included in the first batch of the China-EU agreement on geographical indications, achieving mutual recognition of geographical indication products between China and Europe and promoting Pu’er coffee in the EU market.
In January 2023, the Administration for Standardization of China announced that Pu’er coffee has been approved as a national standard and gained approval for its English version, which will comprehensively improve the quality of coffee and promote coffee products on the market. international.
With the opening of the China-Laos Railway and the completion of the coffee processing industrial park in the city, Pu’er is likely to become China’s first stop for processing coffee imported from Southeast Asian countries.
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