BEIJING, Sept. 19, 2023 /PRNewswire/ — The China (Shenyang) Rowing Development Index 2023 was released on Tuesday in Shenyang, capital of northeast China’s Liaoning Province, indicating the improving development level of the rowing sport in Shenyang and shows the city’s brand image as the “rowing capital” to the world.

In recent years, the rowing event in Shenyang has shown strong development momentum, as the competition system has developed at a faster speed, the participants have expanded year by year, the brand effect has been demonstrated initially and the industrial boosting capacity of the sporting event has been enhanced.

The city has achieved the goal of creating the most beautiful track, the biggest event and the best environment for rowing in recent years, said Song Li, director of the Shenyang sports bureau.

At present, Shenyang is striving to promote the construction of a 10-kilometer water sports leisure and fitness industrial belt with comprehensive effects in the central section of the Hunhe River, aiming to increase the effective supply of water sports facilities and accelerate the improvement of infrastructure that coincides with professional events, and support the construction of green theme parks and smart rowing.

For six consecutive years, the Shenyang International Open Regatta was held in the city, which has not only built a new platform for global sports cooperation and exchange, but also injected new energy into the city’s development.

The elements of vitality, power and charm contained in the brand image of Shenyang City as “rowing capital” will become an important intangible resource for the great transformation and rebirth of the city, which was once the industrial backbone of China, said Liu Yanping, deputy director and researcher at the City and Competitiveness Research Center of the Chinese Academy of Social Sciences.

In the future, it is expected to increase the appeal of the public, professional athletes and upstream and downstream enterprises, to build capital of rowing activities, rowing events, rowing industry and rowing culture, better playing the driving role of ” “rowing capital” on Shenyang’s city branding effect, said Bai Yufei, chairman of the Sports Management Committee of the Chinese Society of Management Sciences and professor at Beijing Sports University.

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