Madrid, June 2, 2023.
Menudas Empresas and EQUMEDIA start a series of informative breakfasts to help small businesses boost their businesses through advertising
EQUMEDIA, the leading independent media agency in Spain, and Menudas Empresas, an initiative for SMEs, have launched EQUMEDIA ON ROAD, a series of meetings with professionals from large companies in the advertising sector whose objective is to change the marketing and advertising of SMEs. The first of these meetings took place this morning in Madrid with the participation of renowned professionals from the advertising sector from companies such as Google and Global with the aim of demonstrating that anyone can have accessibility to the media to make their business known to through advertising, even the smallest. The meeting was moderated by Adrián Díaz-Caneja, Director of Menudas Empresas, who highlighted that there is currently a paradigm shift in consumer behavior and in which SMEs have to change the perspective of their advertising and marketing. In this sense, Paloma Vizcay, Google’s Strategic Agency Manager, has explained how this type of business can generate an image and achieve an impact through YouTube, with its close to 35 million unique users per month who consume all types of content, exceeding to a large extent the audiences of other more traditional audiovisual formats. He has also highlighted how users of this platform consume more and more streaming, especially from home and on their television, opting for short video formats or shorts (which have more than 30 billion daily visits each day) as well as the impact that advertising on this website generates on sales, since 70% of the people who see a brand on YouTube end up finalizing a purchase. For her part, Sofía Ruiz Rincón , Director of Marketing and Communication at Global Spain, and Diego Merino, Sales Director at Global Spain, have exposed the keys to the new stage of outdoor advertising, whose formats and multiple possibilities make it profitable and work for any type of company. They have also highlighted the proactivity and receptivity that it generates in the audience, thanks to its creativity, its coverage capacity and its versatility when it comes to adapting to the needs of advertisers. So much so that, according to the data that they have highlighted, 89% of the population find the ads they see in this format interesting and 90% find it useful. In addition, 46% assure that they comment on the campaigns they see in this format, 43% affirm that they have improved the perception of a product after seeing a campaign abroad and 30% even go to the store to buy it.To put the The final touch to these interesting interventions, the General Director of EQUMEDIA, Celia Caño, recalled that advertising is also a matter of SMEs and that any business, regardless of its size, can connect with its public through advertising, finding new ways to Communicate with your target audiences. Through different examples of campaigns carried out with clients such as Vespa, Grupo La Navarra or Asisa, Celia has explained to the attendees that there is a whole world of possibilities for advertising in other media that are not just television, which requires a very high investment (and that not all companies can assume) and that, in addition, it is possible to achieve a much more effective and efficient return on investment. EQUMEDIA ON ROAD will tour several Spanish cities with the aim of connecting and inspiring small and medium-sized companies in the country. This great opportunity to network with other companies, sharing experiences and concerns, will have its next stops in Zaragoza (September 21), Valencia (October 5) and Malaga (October 26). In all cases, registration for these events, organized by EQUMEDIA and Menudas Empresas, is free. About Equmedia EQUMEDIA is the leading independent media agency in Spain, and has a team of more than 65 professionals who offer consulting services. , Research and Strategic Planning, Negotiation and Purchase, Digital, Creativity and Special Actions. In addition, EQUMEDIA is present in more than 90 countries through the Local Planet Network of International Agencies, and is part of ZERTEM, the first independent advertising communication group in the country. http://www.equmedia.es/Sobre Más Cuota Agency dedicated to the generation of content in B2B environments and made up of a large team of journalism, communication and marketing professionals. Among its products, it develops Canal CEO and DUX Awards (business leadership), My Company is healthy (work well-being), Barra de ideas and Club Top F
Contact Contact name: Adrian Díaz-Caneja Contact description: Adrian Díaz-Caneja Contact telephone number: 680177470
