Mission-Driven Leader in Eyelashes and Brows Continues Breast Cancer Awareness Efforts Year-Round
VENTURA, Calif., Oct. 3, 2023/PRNewswire/ — RevitaLash® Cosmetics is proud to announce the company’s annual Pink Mission to impact the fight against breast cancer. The goal of this initiative is to provide local and global support to organizations dedicated to breast cancer treatment, research and education.
RevitaLash® Cosmetics, famous for its innovative eyelash, eyebrow and hair beautification products, has a very sincere origin. It began with a gift from a husband, Dr. Michael Brinkenhoff, to his beloved wife during her battle with breast cancer. Today, the company remains committed to honoring the legacy of Dr. Brinkenhoff’s late wife and co-founder of RevitaLash® Cosmetics, Gayle Brinkenhoff.
In 2022, the brand donated $50,000 to its partner City of Hope to fund breast cancer treatment, research and nurse training in the underserved region of sub-Saharan Africa. This program has made a tangible difference in patient outcomes and was honored by the White House during an official event recognizing private sector companies whose philanthropic efforts are advancing cancer research in Africa. RevitaLash® Cosmetics is proud to continue supporting City of Hope’s Ethiopian breast cancer initiative this year with a $40,000 donation.
In addition to its global impact goals, RevitaLash® Cosmetics is redoubling its commitment to the local communities in which its partners operate. This year, the company will match contributions made by its international distribution partners to the local breast cancer charity of their choice. This program offers partners the opportunity to make a significant impact on breast cancer initiatives in their respective regions and foster global support for RevitaLash® Cosmetics.
“Through our Pink mission, we invite our global partners to create a lasting impact in the fight against breast cancer,” said Dariel Sidney, Vice President of Philanthropy and eldest daughter of Gayle Brinkenhoff. “We are proud to support City of Hope’s Ethiopian Breast Cancer Initiative and empower our distributors to also make a difference in their local communities, driving positive change and improving the lives of people affected by cancer around the world.
This year, from September 1 to October 31, 2023, the brand’s award-winning products will be presented in pink sleeves in honor of the cause. For every special edition RevitaLash® Advanced (3.5ml/2.0ml), RevitaLash® Advanced Sensitive (2.0ml) and RevitaBrow® Advanced (3.0ml) sold, the company will donate $2 to breast cancer charities around the world, up to a maximum of $170,000.
These limited editions will be available starting September 1 in spas, salons, specialty stores and online at revitalash.com.
About RevitaLash® CosmeticsRevitaLash® Cosmetics is a global leader in the development of advanced products for the beautification of eyelashes, eyebrows and hair. Created in 2006, the collection includes the award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, and is available in doctors’ offices, spas, salons and specialty stores in 70 countries. Supporting non-profit breast cancer initiatives, RevitaLash® Cosmetics donates a portion of profits to research and education initiatives, contributing to the breast cancer community all year round, not just in October . For more information, visit www.revitalash.com.
About City of HopeCity of Hope is dedicated to changing the lives of people with cancer, diabetes and other life-threatening diseases. With locations in California, Arizona, Illinois and Georgia, its team of more than 11,000 includes researchers, associates, scientists, physicians, nurses, healthcare professionals, graduate students, fundraising specialists, marketing professionals, volunteers and support staff. support. They are all united by the desire to find cures and save lives.
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