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More than 300 travel content creators will be present at the eleventh edition of Birratour, a key event for the digital tourism industry that crosses borders. This veteran afterwork, with a decade of history, will be held on January 25 in Madrid within the framework of the International Tourism Fair

Madrid, January 18, 2024.- Is the future of tourism in artificial intelligence? Will ChatGPT be the new and definitive travel prescriber? Will the current influence exerted by travel content creators on their online channels decrease? Time to choose a destination? These and other key questions will be addressed at Birratour 2024, the great annual event for Spanish-speaking travel content creators that will be held on January 25 in Madrid within the framework of the International Tourism Fair (FITUR).In this eleventh edition of Birratour, the revolution of artificial intelligence in tourism will be very present, since there are many questions that still have no answers and that directly affect the work of the more than 300 bloggers, instagramers, youtubers , tiktokers and podcasters who will come together at the largest event for travel influencers held in Spain.Advanced algorithms that analyze booking histories and travel preferences to provide personalized recommendations, applications that transform the way tourists approach and enjoy their getaways, the rise of virtual reality that allows you to digitally explore a destination before visiting it… For Iosu López, experienced video journalist, professional content creator at Mochileros TV and main organizer of this event, “AI is here to stay, so that we will have to work harder to value our work as the main source of travel inspiration. In any case, I do not think that bots tarnish the credibility and trust that we have earned from follower to follower.” Birratour, the best setting to see and be seen Aware of the value of Birratour as a tourist speaker and the enormous digital impact it generates, many brands will be present at the main afterwork of the big travel week to boost their branding.   This is the case of Mondo, a renowned travel insurance company that is repeating for the fifth consecutive year as main sponsor, and that will take advantage of this event in which priority collaboration and exchange of experiences to spread an indisputable maxim: the need to travel with good insurance that covers any mishap that travelers may suffer. The most popular travel event on the digital scene will also once again have the support of LATAM Airlines, The leading airline that connects Spain with South America opens its new Madrid-Bogotá route in July 2024 – maintaining its commitment to sustainability, inclusion, diversity and comfort in travel, and with Gijón, an ideal national destination for a getaway anywhere. time of year that is now closer than ever thanks to high speed. Speaking of transport and sustainable tourism, RENFE, the main passenger and freight rail transport company in Spain, joins



Contact Contact name: Iosu Lopez Cia Contact description: Tsunami Digital Contact phone: 686190322