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-UMKM EXPO(RT) BRILIANPRENEUR 2023 paves the way for global success for 700 selected Indonesian MSMEs
JAKARTA, Indonesia, Nov. 28, 2023/PRNewswire/ — PT Bank Rakyat Indonesia (BRI) Persero Tbk. (IDX: BBRI) returns with UMKM EXPO(RT) BRILIANPRENEUR 2023, presenting 700 MSMEs from December 7 to 10, 2023 at the Jakarta Convention Center, Indonesia. “UMKM EXPO(RT) BRILIANPRENEUR 2023 is a celebration of the resilience of Indonesian entrepreneurs by providing a dynamic platform for 700 MSMEs to showcase their products on a global stage, and 75% of them are new entrants,” said Sunarso, Director president of BRI.
This year, the exhibition will feature 700 MSMEs selected from 3,132 applicants from across Indonesia, categorized into five different sectors: home decoration and crafts, food and beverage, accessories and beauty, fashion and textiles, and healthcare and wellness. The selection criteria cover design, product innovation, social and environmental impact, export capabilities, as well as achievements and recognition. “We gained valuable knowledge and advice in engaging with international buyers, paving the way for building long-lasting relationships with customers,” said Ajeng Respati Hapsari, co-founder of Havilla Tea.
The event will begin with virtual business matchmaking sessions from November 27 to 29, connecting buyers with selected MSME participants. Interested buyers can register at www.brilianpreneur.com.
Last year’s UMKM EXPO(RT) BRILIANPRENEUR successfully attracted 43 buyers from 19 countries, generating potential deals worth $76.7 million.
Beyond the business meeting and the exhibition of MSME products, the event includes activities such as: online and offline bazaars, MSME awards, consultation sessions with representatives of the Ministry of Commerce and the Ministry of the Interior, performances by various artists, art installations and live shopping sessions on e-commerce platforms and expert-led creative lab workshops.
BRI collaborated with the Ministry of Cooperatives and SMEs (Kemenkop UKM) and leading e-commerce partners: Shopee, Tokopedia, Blibli, Zalora and PadiUMKM. After the incorporation of MSMEs, BRI promotes exclusive discount offers from December 1 to 31, 2023.
BRI partnered with the Specialty Coffee Association for the International Coffee Championship, which includes three competitions: the Indonesian Barista Championship, the Indonesian Brewers Cup Championship, and the Indonesian Tasters Cup Championship.
UMKM EXPO(RT) BRILIANPRENEUR has successfully catapulted domestic MSMEs into the global market through exhibitions, business meetings and other productive activities since 2019. This aligns with BRI’s commitment to foster national economic growth through various actions , including the empowerment of local MSMEs.
“UMKM EXPO(RT) BRILIANPRENEUR is a strategic initiative of BRI to promote Indonesian MSMEs globally, leveraging the quality of local products for international competitiveness,” said Sunarso.
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