The King’s speech was the second least watched since his proclamation
The tenth Christmas message from King Felipe VI registered an average audience of 6,044 viewers, which represents a decrease of 673,000 viewers (-10%), according to Kantar data provided by Barlovento Comunicación.
This year’s message from the King registered a 64.1% audience share among the total of 30 channels that broadcast the speech live, which also represents a decrease of half a point in audience share compared to the previous year.
In addition, total television consumption was 9.4 million, a decrease of almost 1 million (-9%) compared to the 2022 message (10.4 million).
Felipe VI’s 2023 message began at 9:00 p.m., lasted 12 minutes and 59 seconds, and the text of the message contained 1,467 words.
Regarding the profile of the audience, the speech was followed by 65% ??of women and 62% of men and, by age, 65% of those over 65 followed the words of the King, 64,/ % of adults between 45 and 64 years old and 64.6% of those between 15 and 44 years old.
Felipe VI’s Christmas message was the second least watched, after the one broadcast in 2016 in which it reached a screen share of 57.6% and was followed by 5.8 million viewers. The one that achieved the best average audience rating was the one uttered in 2020, which was seen by 10.7 million viewers and an average screen share of 71%, followed by the first after its proclamation in 2014 in which its words reached an audience average of 8.2 million viewers and a screen share of 73.4%.
