DUBAI, UAE, Nov. 27, 2023 /PRNewswire/ — As the world’s fastest cars race around the Yas Marina Circuit at over 200 mph for the end of the F1 season, Heinz® has proven that finishing slower is a true sign of quality, with its own spicier Grand Prix Ketchup.
Heinz® introduces Slowmaster 57, the world’s first ketchup racing chute designed to ensure your favorite Heinz® ketchup never exceeds the speed limit of quality and thickness.
Inspired by the famous Heinz factory “quantifier”, a machine used in its factories around the world to evaluate the thickness and consistency of each batch of Heinz Ketchup, Heinz® has developed the world’s first Slowmaster 57: a model device specially designed miniature where anyone can put the famous Heinz quality and thickness to the test.
The Slowmaster 57 is so simple it’s like a game with a uniquely designed ramp built at a 45 degree slope on a 20cm track. Once the race begins, the patience race begins with the ketchup flowing at a speed of no more than 0.028 miles per hour, which is the maximum speed allowed for authentic Heinz ketchup made with the best, richest and freshest ingredients.
“Channeling our inner Hamilton, Verstappen and Alonso, we wanted to add a twist and run a race of our own. The Slowmaster 57 allows anyone to taste how slowly and deliciously our Heinz Ketchup flows, thanks to 100% natural ingredients made with real ripe tomatoes and without artificial thickeners. It is a reminder to everyone that faster is not always better and that slowness is a sign of true natural quality,” said Passant El Ghannam, marketing director at Kraft Heinz MEA.
Ketchup connoisseurs can assemble their own Slowmaster 57 ramps to test the slowness of their favorite ketchup, with limited editions available on e-commerce platforms and specialty gaming cafes.
ABOUT KRAFT HEINZ COMPANYWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose: Let’s make life delicious. Consumers are at the center of everything we do. With net sales of approximately $26 billion in 2022, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-facing product platforms. As global citizens, we are dedicated to making an ethical and sustainable impact while helping to feed the world in a healthy and responsible way. Learn more about our journey by visiting www.kraftheinzcompany.com or follow us on LinkedIn and X.
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