SEOUL, South Korea, Sept. 5, 2023/PRNewswire/ — At IAA Mobility 2023, Hyundai Mobis (KRX: 012330) announced its European market expansion strategy ‘MOBIS MOBILITY MOVE 2.0’, which showed its commitment to mobility electrical. Hyundai Mobis is confident it can expand rapidly in Europe, where electric vehicle technology is already having an impact, as highlighted by its recent contract win with Volkswagen, one of the world’s leading car manufacturers, for its system. of large-scale batteries. The company’s focus for the European market is on its three main solutions, which involve core components of electric vehicles, such as battery systems and power electronics (PE systems).
“The Mobis core solution will play an important role in the European automotive market as it moves towards electric,” said Axel Maschka, Executive Vice President and Head of Hyundai Mobis Business Division. “We expect orders from the region to more than double compared to last year. By 2030 our goal is annual sales growth of more than 30% in the European market.”
Expansion through innovative mobility solutions
At the exhibition, Hyundai Mobis highlights the market leadership of its electrification solutions, including the Battery System (BSA) and Power Electronics System (PE System) installed in the Kia EV9, as well as its next-generation electric platform. , e-CCPM (Electrical Complete Chassis Platform Module). During the press conference, Hyundai Mobis announced that it is developing a third-generation 800V high-voltage battery system and PE system suitable for high-performance electric vehicles.
Hyundai Mobis plans to target the European mobility market using ‘X(Everything)-By Wire’ and ‘V2X (Vehicle to Everything) Integrated Control’ technologies based on 5G. X-By-Wire transforms essential functions like steering and brakes from mechanical to electronic controls, in line with the demand for electrification. This next-generation chassis technology enhances freedom in the vehicle’s architecture, design and spatial capabilities, and Hyundai Mobis has the expertise to create the full range of By-Wire solutions, including Steer-By-Wire ), electronic braking (Brake-By-Wire) and independent steering on the rear wheels (Rear Wheel Steering).
Hyundai Mobis has started the development of 5G-based V2X embedded control technology, which is considered a core technology for Level 4 autonomous driving. This technology enables vehicles to exchange large amounts of data with external environments (other vehicles, systems transport systems) without delay. Having already developed a secure 5G communication module, Hyundai Mobis plans to introduce a new telematics product integrating V2X technology to the market soon.
Hyundai Mobis’ investment in next-generation mobility solutions is driven by the willingness of car manufacturers in Europe to embrace innovation. The company’s reputation for highly differentiated technologies is key to expanding orders in a market where premium manufacturers have strict technology standards. By aligning with these requirements, Hyundai Mobis is confident that it can achieve an order target in the European region of $1.29 billion, twice as much as last year. In the first half of this year, Hyundai Mobis has already won orders for automotive electrical parts, such as its Advanced Assistance System (ADAS) camera sensors, from major European brands.
At its booth (Hall B2), Hyundai Mobis has a ‘Private Zone’ for international customers to present twenty of its new technologies ready for mass production, such as the Next Generation Integrated Cockpit System (M.VICS 4.0), Hologram AR -HUD and roll up display. Top executives from major European car manufacturers such as Volkswagen, BMW and Daimler have been reported to have visited this place.
About Hyundai Mobis
Hyundai Mobis is the world’s No. 6 automotive supplier, headquartered in Seoul, Korea. Hyundai Mobis has world-leading expertise in sensors, ECU sensor fusion and safety control software development. The company’s products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China and India. For more information, visit the website at http://www.mobis.co.kr
Media contact Jihyun Han: jihyun.han@mobis.co.kr Myong Sun Song: sms@mobis.co.kr
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