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Sustainability, talent and technology are some of the areas in which strategic design can impact the growth and results of the company.
MADRID, February 28, 2024.- According to the Spain Design Index 2023 report, 37.8% of Spanish companies assure that design is an essential competitive resource within the economy and 70.1% affirm that it is an element strategic in business. In this context, Designit, a global strategic design company specialized in the development of innovative and people-centered solutions, highlights three areas within the business where design is key to evolve and adapt to a constantly changing business environment. The first of them is sustainability. This variable, which has entered the world economy with force in recent years, has contributed to companies reviewing their strategies. So much so that incorporating this factor impacts business results. Along these lines, 73% of companies claim to have observed this impact in the short term and 52% of managers see it as a key to differentiating themselves from the competition, according to a study by Designit. The company’s experts affirm that Designing from the outset in a sustainable way is crucial to promote business development, stay at the forefront of the economy and be able to face new changes in the ecosystem with versatility. Along these lines, another key factor for businesses today, linked to social commitment, it is human talent. Its importance has always been undeniable, but it has taken on a relevance in organizations that has caused many to allocate numerous resources to initiatives to face one of the great current challenges, the attraction and management of talent. At Designit, they design strategies that promote belonging, recognition and professional development, with a strong impact on metrics such as turnover, as reported by Gallup. Undoubtedly, Designit highlights technology as an enabling and empowering capacity for people and businesses. With the ubiquitous GenAI, some tools are already helping to increase an organization’s productivity by 20% or introducing co-pilot solutions with a 75% acceptance rate, both estimates collected by BCG. Finally, Designit reaffirms its positioning and commitment to the creation of innovative and impactful design solutions that help companies imagine their future, achieve their strategic objectives and consolidate results, reputation and differentiation in all markets.
Contact Contact name: Sara González Contact description: Newlink Contact phone: 653125545
