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Presented today at Veeva’s 2024 Business Summit, one of the largest gatherings of Medical and Business Professionals in Life Sciences
BOSTON, May 7, 2024 /PRNewswire/ — ACTO today announced the availability of TalkTRx™, the first product created to provide reps with access to marketing assets with overlaid context so they can accurately and more personally present to health care providers (HCP). ACTO’s TalkTRx has been developed as part of the company’s Intelligent Field Excellence (IFE) platform, powered by AI and designed specifically for life sciences to help field professionals improve face-to-face interaction with health professionals.
ACT TalkTRx, integrated with Veeva Vault PromoMats, provides access to current and approved content stored in Vault, while incorporating key talking points and best practice tips for reps using the asset in interactions with healthcare professionals. The integration is now available and has been created and provided by ACTO.
“Our representatives use the ACTO platform regularly in the field to refresh branding and clinical messaging in preparation for meetings with healthcare professionals,” explained Tyrone Hollie, Director of Field Learning and Onboarding Technology, Training Curriculum. and Ipsen Development. “Even though reps are trained on new marketing content, they find it difficult to remember talking points when they need them. With TalkTRx, reps can pull the approved asset from Vault PromoMats into ACT and review key message points in a matter of minutes. This not only ensures the accuracy of the message, but also encourages the use of resources, which translates into greater engagement of healthcare personnel.
As a Veeva Silver Certified Product Partner, ACTO already has a certified integration with Veeva CRM. With the new TalkTRx product and integration with Veeva Vault, ACTO will be able to synchronize content and information with Vault CRM, Vault PromoMats and Vault MedComms, increasing value for mutual customers.
“Field representatives remain the most effective and expensive channel in the omnichannel approach to interacting with healthcare professionals,” said Parth Khanna, CEO, ACTO. “But controlling the message and measuring the impact of live interactions between reps and physicians is nearly impossible. However, with ACTO, we are turning field reps into ‘Message Masters,’ ensuring they are competent, confident and credible in every HCP interaction. Our integration with Veeva Vault and TalkTRx provides reps with the content and context they need, making them trusted advisors in an environment that is more complex, less forgiving, and with higher risks of success in what they do. regards patient engagement and brand performance.
Visit the ACTO booth and attend our presentation at the Innovation Theater on Wednesday, May 8 from 8:00 to 8:15 a.m. ET at the Veeva Commercial Summit in Boston to learn more and see a demo.
For more information visit the website www.acto.com/TalkTRx.
About ACT
ACTO is an AI-powered Intelligent Field Excellence (IFE) platform built for Life Sciences that helps Sales, Marketing and Medical teams improve customer engagement and brand performance by converting field professionals into “Message Masters” who engage with HCPs and their support teams with authority and impact. With ACTO, biopharmaceutical companies can ensure that field professionals are always competent, confident and credible, conveying the right message to healthcare professionals, while providing senior executives and frontline managers with the information they need to drive the continued effectiveness of field staff.
© 2024 ACTO Technologies, Inc. | Only Intelligent Field Excellence (IFE) platform designed specifically for life sciences. All rights reserved. All product and service names are the property of their respective owners.
For media inquiries contact: Robert Minicucci, ACTO, robert@actoapp.com, 1 339 206 1722
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