New York-based Copperfield Increases Penta’s Ability to Bring Stakeholder Engagement Strategy to Leading Companies, Public Entities and Foundations
WASHINGTON, March 21, 2023/PRNewswire/ — Penta today announced the acquisition of Copperfield Advisory, a communications, branding and strategy consulting firm serving leading institutions in the private, public and non-profit sectors. This acquisition will further expand Penta’s position as the world’s first comprehensive stakeholder solutions firm, combining analysis and research with deep expertise to deliver measurable impact for clients.
Copperfield’s customer service has focused on institutions run by founders and owners. The team comes from a wide range of professional backgrounds and brings expertise in disciplines including brand positioning, transaction communications, talent strategy and crisis preparedness to Penta’s strategy offerings.
“We are delighted to welcome the Copperfield team to Penta,” explained Penta President Matt McDonald. “Their extensive work in reputation management, especially in complex situations, is a great complement to Penta’s capabilities. The Copperfield team is distinctive in their work and will be a tremendous asset to our clients.”
Andy Whitehouse, founder and managing partner of Copperfield, was previously director of communications for IBM, Willis Towers Watson and McKinsey
“At Copperfield, we believe that a thoughtful approach to brand and reputation can be transformative for any organization, and crafting the right corporate narrative is critical to success,” Whitehouse said. “We are very proud of the work we have done with our clients over the last six years and are very excited to bring our experience and insights to the global Penta team.”
Whitehouse will serve as Senior Partner at Penta and Managing Partner of the firm’s New York strategy practice.
Jim McCann, President of Copperfield Advisory, Founder and CEO of 1-800-Flowers.com, and Founder of Clarim Holdings, said, “This is the perfect next step for the Copperfield team. It has been a great pleasure helping them build a Great firm working on issues critical to clients. I look forward to seeing the team grow stronger and stronger as part of Penta.”
Penta is comprised of more than 350 professionals located in New York, Washington, D.C., San Francisco, Vail, London, Brussels, Dublin, Frankfurt, Paris, Hong Kong, and Singapore, who work to provide strategic, data-driven solutions to hundreds of clients. Worldwide. For more information on Penta’s offerings, visit pentagroup.co.
Notes for editors
About Penta
Penta was established in September 2022 following the merger of market leading companies Ballast Research, Hamilton Place Strategies, Flag Media Analytics, alva, Gotham Research Group, Decode_M and Hume Brophy. Following this latest acquisition, Penta will now have more than 350 professionals located in New York, Washington, D.C., San Francisco, Vail, London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and Singapore.
Penta is backed by a majority investment from Falfurrias Capital Partners, the Charlotte-based private equity investment firm founded in 2006 by Hugh McColl, Jr., former Chairman and CEO of Bank of America, and Marc Oken, former CFO of Bank of America.
Headquartered in Washington, D.C., Penta provides data-driven solutions for strategy and stakeholder engagement. We combine analysis and research with deep experience to deliver actionable insights, “best practice” solutions, and drive measurable impact for our clients. We work with our clients to define, inform and strengthen decision-making and understanding between companies and their stakeholders. For more information about Penta, visit pentagroup.co.
Acerca de Copperfield Advisory
Founded in 2017, Copperfield Advisory is a boutique communications, branding and strategy consulting firm based in New York City. The firm believes that the greatest challenges and greatest opportunities facing organizations can be addressed using the power of brand, reputation, marketing and communications. It helps companies and non-profit organizations to craft the right narrative and engage their constituents, managing positive and adversity moments. For more information visit copperfield.nyc
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