(Information sent by the signatory company)
The operation will enhance the 360º approach in comprehensive people management, incorporating the learning, endomarketing, culture and people businesses
Barcelona, ??February 29, 2024.- Grupo Castilla, national leader in knowledge services and technological solutions in people management, formalizes the acquisition of a majority stake in Coocrea. Founded in 2012, with headquarters in Madrid and an office in Barcelona, ??Coocrea closed 2023 with revenues of €2.5M and a growth of 40% compared to the previous year. Its human team made up of 25 professionals, specialized in endomarketing and learning, serves large clients such as CaixaBank, Meliá, Banco Santander or Danone. “It is a strategic alliance for both companies where, once again, we unite knowledge and technology. Coocrea will maintain its identity and team to enhance the group’s Talent Services area, consolidating our unique 360º approach in the market,” he underlines. Carles Castilla, CEO of Grupo Castilla. For his part, José Javier Rego, CEO of Coocrea, highlights that “uniting the creativity and innovation of both companies is a formula for guaranteed success. Grupo Castilla appears at the perfect moment of Coocrea’s growth, to contribute all its business expertise and its powerful commercial network”. Josean Ascarza, director of Talent Services of the Group, explains that “in addition, the sum of capabilities of both companies will allow us to offer all our HCM clients a new improved training module that will integrate a powerful e-learning platform, in addition to an extensive catalog of standard and personalized courses to develop soft skills; as well as the new automated Onboarding functionality. In statements by Francisco Romero, director of business development at Coocrea, “this alliance gives us new technological capacity and better operational solvency to scale the business, which will allow us to boost the Group’s Talent Services area to achieve a turnover of 10 M€ in 2026 in this line”. Grupo Castilla, founded in 1979 initially as a technology-based company, has evolved to become the HR partner. H H. of its nearly 3,800 clients. Currently, it is one of the leading Spanish companies in knowledge services and software for people management, with an innovative 360º approach in the market. Its current Strategic Plan plans to reach €45M in turnover in 2026, with a team of 500 professionals and to become an HCM Cloud Provider for 100% of its technology clients. About Grupo CastillaIssuer: Grupo Castilla
Contact Contact name: Olga Tomàs Contact description: Content Specialist at Grupo Castilla Contact phone: 910032122
