(Information sent by the signatory company)
QINGDAO, China, May 20, 2024 /PRNewswire/ — Hisense, the global home appliance corporation, is uniting former Spain international and legendary Madrid goalkeeper Iker Casillas with another World Cup-winning captain, Manuel Neuer, for the Hisense ‘BAYOND GLORY’ UEFA EURO 2024™ campaign.
Renowned for his ability to make spectacular saves, Iker Casillas is considered one of the best goalkeepers of all time. By joining Manuel as Hisense’s global brand ambassador, he will add support to Hisense’s ‘BEYOND GLORY’ campaign and its line of iconic products, celebrating the ultimate football achievement of winning the European Championship.
“I am delighted to partner with Hisense and join the ‘BEYOND GLORY’ campaign that focuses on celebrating the best goalkeepers in the world,” explained Iker Casillas. “A goalkeeper’s winning reputation is based on his reliability. I am pleased to be invited by Hisense as a Global Ambassador, representing a company its customers trust to create innovative technology that improves their lives.”
As host nation Germany buzzes during the competition, Hisense, as an official partner of UEFA EURO 2024™, joins the excitement with a ‘Hisense BEYOND GLORY Tour’, showcasing its innovative display technology that delivers the perfect experiences to watch games on television and the latest in smart appliances.
Fans visiting the roadshow, which covers five host cities, will have the opportunity to test their goalkeeping skills against a series of shooting challenges, while exploring a showcase of Hisense’s cutting-edge television and home appliance products.
In his role as Global Ambassador, Iker will join the football fun with personal appearances to meet fans at the Frankfurt stop of the ‘Hisense BEYOND GLORY Tour’ during the tournament.
The Hisense ‘BEYOND GLORY’ campaign highlights the company’s unwavering commitment to pioneering technology with unparalleled quality in the pursuit of a better life. The campaign marks the third consecutive UEFA European Championship that Hisense has been associated with, providing a great opportunity to continue connecting the Hisense brand with consumers around the world.
About Hisense
Hisense is a leading global brand in home appliances and consumer electronics. Hisense’s business covers multimedia products (with a focus on smart TVs), home appliances and smart IT information. Hisense maintains the No. 2 spot globally in television shipments in 2023. Hisense has grown rapidly and now operates in more than 160 countries.
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