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BEIJING, April 30, 2024 /PRNewswire/ — The “HONGQI Global Partner Conference 2024” convened at the China World Hotel, marking a pivotal moment for the luxury automobile brand. With the theme “Together we win, we shape the future”, the conference brought together nearly 200 attendees representing HONGQI’s global partners to chart the course of the brand’s development in the coming year.
The conference began with strategic discussions on “Win-Win 2.0.” This session delved into HONGQI’s detailed development plans for 2024 and reflected on the achievements in overseas sales targets during 2023.
Over the past year, HONGQI successively entered 10 countries including Germany and Denmark, bringing its total overseas channel network to 28 countries and regions with 128 stores, ensuring comprehensive coverage in key markets. Additionally, HONGQI’s strategic partnerships have facilitated its first assembly production outside of China, marking an important milestone toward overseas manufacturing and sales. Recognized for its elegance and prestige, HONGQI has partnered with esteemed platforms such as Nervora
The brand’s dedication to excellence has been further underlined by the successful launch of the new H5 in the Middle East, garnering accolades such as the Saudi National Automotive Award. Additionally, the establishment of strategically located spare parts warehouses in the Netherlands and the United Arab Emirates has contributed to an estimated 95% satisfaction rate with spare parts availability, resulting in substantial reductions in supply cycles and a Marked improvement in global service capabilities.
During the conference, HONGQI revealed its development plan for the next five years to global partners, anchored on the singular goal of exceeding one million global sales by 2028. In terms of product development, HONGQI is committed to introducing at least 12 new models overseas over the next five years, including six new energy vehicles, three energy-efficient models and three ultra-luxury models under the “HONGQI Golden Sunflower” line, expanding its product matrix to “7 7 3”. In addition, HONGQI will accelerate the adaptation of PHEV, REEV and right-hand drive models, ensuring comprehensive coverage from segment B to segment E and from electric to hybrid, meeting various market demands.
In terms of production capacity, HONGQI will establish six major groups of bases in Southeast Asia, Europe, Central Asia and Latin America, with an annual production capacity of more than 100,000 vehicles per base, ensuring localized product offerings to meet regional preferences.
Building on its commitment to innovation and sustainability, HONGQI remains steadfast in shaping the future of luxury automotive, setting new standards of excellence and delivering unparalleled experiences to customers around the world.
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