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Bchollos.es reveals the rise of technology and fashion in online shopping, with a notable emphasis on the use of discount codes this Black Friday 2023. A detailed analysis that offers deep insight into consumer behavior and strategies more effective sales
Madrid, November 29, 2023.- A recent study by Bchollos.es, focused on the consumer trends of Black Friday in November 2023, reveals a marked inclination towards technology and fashion, with intensive use of discount codes in online shopping. Consumers have shown a notable preference for purchasing products and services using additional discounts provided by these promotional codes.
The technology category dominated searches for discount codes, making up 26.3% of the total, closely followed by fashion at 20.1%. Other relevant categories include home (13.7%), travel (12.6%), beauty (11.6%), sports (10.5%) and restaurants (5%). This data highlights the diversity of consumer interests during Black Friday.
Additionally, the study highlights that 6 out of 10 online stores offered coupons during the event, with an average of an additional 15% discount on existing offers. This factor was crucial in influencing purchasing decisions and, in many cases, increasing the average order value.
The predominant demographic profile among buyers is between 25 and 34 years old, with a greater participation of women (65%) compared to men (35%). Regarding the devices used, 84% of purchases were made through mobile phones, while desktop computers and tablets represented 15% and 1%, respectively.
In terms of preferred stores, Amazon led the volume of searches related to discount codes, closely followed by AliExpress and Miravia. This data reflects consumers’ preference for the convenience and variety these platforms offer, as well as their ability to provide an optimized shopping experience and promotional codes on a wide range of products.
In conclusion, Black Friday 2023 has shown the importance of promotional codes as differentiating tools in a market saturated with offers. These strategies, which combine dynamic pricing and personalized promotions, are crucial to meeting consumer expectations and standing out in a highly competitive environment.
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Contact name: Juan Carlos Hurtado
Contact description: Managing Director
Contact phone: 691046752
