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OcasionPlus, a leading company in the purchase and sale of second-hand cars, increased its turnover by 54% compared to 2022. In 2023, it sold more than 25,000 cars with a turnover of 430 million euros, exceeding the 280 million for the year above, as can be seen from the figures presented by the CEO of OcasionPlus.
Since its birth in 2011, the company has shown exponential growth in turnover, with a commercial strategy based on proximity and personalized treatment with the client, both at the sales and after-sales levels, reaching a presence in the majority of provinces throughout of its 80 centers nationwide, including 14 new openings in 2023.
In turn, OcasionPlus offers a catalog of more than 8,000 second-hand and semi-new cars that covers all types of brands, bodies and fuels, covering all customer needs.
By 2024, OcasionPlus plans to open 10 new dealerships, continuing the strategy of rapprochement and loyalty with customers, so that they can buy and sell second-hand cars more closely and with after-sales management (guarantee). next to his house.
OcasionPlus was born in Madrid in 2011. Since then, the community has become the nerve center of the company nationwide, with the opening of 15 new stores throughout the community. More specifically, the center located in Getafe has become the company’s flagship with the sale of more than 1,500 cars in 2023. In addition, OcasionPlus has generated more than 500 jobs throughout the Community of Madrid. During the year 2023, OcasionPlus sold around 6,000 cars in the Community of Madrid. It has also become the region where the most cars with ECO and 0 labels were sold, accounting for 30% of sales nationwide.
Another important province for OcasionPlus is Barcelona, ??with its 13 dealerships that sold more than 4,000 cars in 2023, 96% more than in the previous period. Compact cars were the ones that sold the most with 1,600 units in 2023, followed by SUVs with 1,032 and in third place were minivans with 435 vehicles sold.
Valencia is in third position among the provinces that produced the most OcasionPlus sales in 2023, this is due to the four dealerships in the area. During 2023, more than 1,500 cars were sold in Valencia, 22% more than in 2022. The same trend in Barcelona continues, placing compact cars in first position with 570 cars sold, followed by SUVs with 429 units and in third position the minivans with 113 models.
Fernando Rodríguez, CEO of OcasionPlus, points out that the increase in turnover seen in recent years comes from a change in the attitude of consumers who are looking for an immediate purchasing method, without having to wait for long delivery periods for a new car. In addition, OcasionPlus offers, in all its dealerships, the possibility of direct access to all brands and models at very affordable prices.
During the year 2023, OcasionPlus sold nearly 25,000 second-hand and semi-new cars throughout Spain, of which, according to the data offered by the company, compact cars were the best sellers with 40% of total sales, which which was 3% less compared to 2022; followed by SUVs and off-road vehicles that occupied second position with 33% of total sales, increasing 7% compared to the previous year; and minivans were the third most purchased option by our customers with 11% of sales, equaling the data obtained in 2022. In fourth place were family vehicles with 6% of sales, the same figure as in the previous year. . The sedan category closes the top 5 with 5%, which represents a drop in sales of 2 percentage points.
Regarding the sale of cars according to their fuel, the best-selling vehicles were diesel cars with 48% of total sales in 2023, 1% less than in 2022; Gasoline cars were in second position with 45% of sales, two points less than in 2022, the top 3 was completed by hybrid cars with 5% of sales, doubling sales compared to 2022.
Regarding zero-label vehicles, plug-in hybrid cars have experienced an increase in sales of 63% compared to 2022. Likewise, electric cars saw sales increase by 65% ??compared to the previous year. OcasionPlus confirms that the figures show a constant upward trend in sales of this type of vehicle in large urban centers.
The objective of OcasionPlus for the year 2024 is to improve the customer experience in the sales and after-sales processes when purchasing a second-hand car.
They want to protect the customer from any problem beyond his control when purchasing his new car with guarantees.
To this end, they have deployed three fundamental actions by 2024 with the aim that the customer who buys a second-hand car at OcasionPlus has 0 risk and absolute confidence:
First of all, any customer can opt for any of the 8,000 cars they have in their stock, so that only with a reservation of 300 euros, they take it to the dealership in their province, so that they can see it and test it fully. peace of mind before paying it.
Secondly, the customer has a 15-day or 1,000-kilometer trial period to ensure that it is the car they need. If not, it will be exchanged for another car, or the full amount will be refunded.
Thirdly, they have improved the guarantee department, with the objective and focus on quickly resolving any problem, with the maxim of not holding the client responsible for our problems, when resolving any guarantee, so that satisfaction Full customer satisfaction is the number 1 objective of the guarantee department.
