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Madrid, April 26, 2024 – The Mutua Madrid Open, which takes place from April 22 to May 5, will be marked by the presence of LONGi Solar as “Exclusive Global Solar Energy Partner” of the ATP Tour. This is the second year of the collaboration between LONGi and the ATP Tour, which reinforces the joint commitment of both companies to the development of sustainability by combining LONGi’s cutting-edge solar and hydrogen solutions with the Tour’s desire to promote a sustainable future through its global tournaments. LONGi will also present its new “LONGi Artist Ultrablack” solar module for the first time.
LONGi is one of the largest solar technology companies in the world and is known for its technological leadership in solar cells and modules. The company has broken the record for photovoltaic (PV) cell conversion efficiency 16 consecutive times. At the same time, it has set ambitious sustainability goals and was the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.
Preview of LONGi’s new solar module innovation:
During the Mutua Madrid Open, LONGi will offer a preview of its latest product innovation at stands 18 and 19. LONGi will present its new LONGi Ultrablack, a high-performance module specially designed and created for homeowners with high aesthetic demands when it comes to panels solar in their homes. The Ultrablack has a deep black look and features no visible power bars on the front. This is possible thanks to a technology called Back Contact (BC), considered the solar technology of the future. LONGi staff will be on hand to explain the benefits of the new Hi-MO X6 Artist Ultrablack, which will be officially launched in autumn 2024.
“GET Plan” LONGi and the ATP aim to create low-carbon tournaments
At the heart of the partnership is LONGi’s PLAN GET (Green, Energy, Tours) initiative, which focuses on reducing waste and carbon footprint, with the company taking the opportunity to connect with tennis fans and stakeholders around the world by using ATP’s digital platforms, social media and event signage to promote its range of green energy solutions.
LONGi harnesses the power of social to tackle climate change in sport
As the official solar and hydrogen partner of the ATP Tour, LONGi will explore new avenues to maintain green sport as it has become a global expectation and duty. Sport is both one of the contributors and one of the victims of global warming.
Using a broad social platform like a global tournament, both partners can create and raise awareness in society about these issues.
Conny Richter, Marketing Director of LONGi Europe, commented: “Sport plays an important role in most of our lives. Even if we do not identify ourselves as sports fans, we participate in it in one way or another. But few people are aware of the climate impact of sporting events. That is why we are here: to educate and generate ideas for sustainable solutions in sporting events.
The full statement can be consulted here: https://www.longi.com/es/news/atp-tour-madrid-2024/
Media Contact
Nadine Bütow
nadinebuetow@longi.com
