Locations with a wide variety of activities and where ski seasons are longer, such as the Alps, top picks for 2023
Madrid, November 7, 2023. The price of second ski residences to enjoy the winter has increased on average by 4.4% in the last twelve months -at the end of June 2023-, according to the Ski Property Report 2024 prepared by the largest private real estate consultancy in the world Knight Frank. This percentage represents the highest growth rate – without taking into account the pandemic period – since 2014.
Investors are giving greater priority to locations where ski seasons are longer and snow is guaranteed, as well as places where there is a broader mix of ski and non-ski activities, the report reveals. . In this sense, tourist centers with higher altitudes (St. Moritz, Val d’Isère, Courchevel 1850) and buildings open all year round (Chamonix and Verbier) are those that obtain the best results in this index.
The resilience of ski resorts has precisely been one of the factors that has influenced 72% of investors to make a purchase. This is revealed by Knight Frank’s survey of existing homeowners and potential buyers, where almost eight in ten (78%) say that energy efficiency is another important or very important factor for them.
Aware of this, several resorts located in the French and Swiss Alps are taking steps to develop their sustainability features, and increase their long-term resilience in response to climate change. These decisions include investing in renewable energy, to power snow cannons and ski lifts, and using solar energy as a building block for infrastructure and recharging electric buses. The Compagnie des Alpes center, for example, has committed to converting its 130 snowplows to HVO fuel, with the remaining carbon emissions stored in different sinks created through reforestation.
However, the appeal of the Swiss and French Alps is not only summed up in winter. Summer is becoming an increasingly strong trend, where resorts like Compganie du Mont-Blanc reach 40% of revenue. Wellness tourism, together with multiple sports offerings, music, art, food and yoga festivals, are driving investor demand. Research such as that carried out by Grand View Research suggests that this type of tourism will reach 1.02 trillion dollars in 2030.
About Knight Frank
Knight Frank LLP is the world’s leading independent real estate consultancy. Headquartered in London, Knight Frank has more than 20,000 people operating from 488 offices in 57 territories. The Group advises clients ranging from individual owners and buyers to large developers, investors and corporate tenants. For more information about the company, visit knightfrank.com.
Emisor: Knight Frank
For more information:
Julen Sobejano Etayo
jsobejano@carterlane.es
