The main market research event for electric mobility returns to Madrid on November 17 from 10:00 a.m. to 3:00 p.m., at La Nave de Madrid (Calle Cifuentes 5)

The urgent debate involves the deployment of charging infrastructure, the emergence of Chinese manufacturers, the installation of battery factories in Europe, among other topics present in current news. However, the challenges of the future are very different, still far from being perceived by both consumers and companies. To anticipate trends in electric mobility, experts from sectors as diverse as energy, software, insurance, certifications and automotive will gather around the EV Data Day.

The fifth edition of the event, sponsored by Reale Seguros, is a meeting organized by EV Insights, the first European company specialized in market research for electric mobility. The event has the collaboration of the Madrid City Council, AEDIVE (Business Association for the Development and Promotion of Electric Mobility) and AUVE (Association of Electric Vehicle Users).

“After a year and a half since we incorporated into the company’s offer, a contracting modality specially designed to meet the demand of drivers of Electric and Plug-in Hybrid Vehicles, we can affirm that the balance has been very positive: we improved the share of market for this type of vehicles, thus maintaining our positioning, and we contribute to generating premiums with sustainable impact,” said Leticia Feria Pernas, Director of Offer, Promotion and Territorial Marketing of Reale Seguros, main sponsor of the event.

Around three talks in round table format, moderated by journalist Clio Beruete, the panelists will debate the keys to the future of electromobility.

Added value for cargo operators (10:30 a.m. to 11:30 a.m.)

Freight operators increasingly must resort to creative strategies to attract greater numbers of drivers to their stations. The increase in the supply of stations is a stimulus to add value in products and services that go beyond energy supply. Power will soon cease to be a differential factor, to become a basic product or commodity. Arturo Pérez, director of AEDIVE, an entity that actively works to streamline the bureaucracy necessary for the launch of charging stations, will talk about this. Bastian Verot, co-director of Electra, a French charging operator with deployment in 8 countries and 350 million euros invested mainly in 400 kw ultra-fast charging points, will also participate. The third intervention at this table will be that of Alejandro Llano, head of business development at Huawei, a company that supplies power electronics integrated with digital technology to charger manufacturers and charging operators in more than 170 countries.

Artificial intelligence (11:40 – 12:40 h)

The first round table addresses the profound impact that this technology has on the transformation of transportation. It is behind assisted driving, it is used in market research and it anticipates driver behavior. The first round table is made up of Néstor Lázaro, co-founder of EV Insights, a company from which he leads the development of AI to accelerate market analysis. Felipe Muñoz, Global Analyst at Jato Dynamics, will talk about the potential of data flow integrated with technical specifications of each vehicle to develop advanced marketing and sales solutions. While Marc Arjona, on behalf of Bia Power, will explain how machine learning allows us to prepare energy consumption forecasts and optimize the use of energy networks.

Cybersecurity in connected vehicles (12:50 to 2:00 p.m.)

Cybersecurity has become vital in the automotive industry, as connected cars gain traction and become more vulnerable to cyber attacks. New European regulations focus on cybersecurity and software updates, making the implementation of cybersecurity certificates mandatory. In this way, more sectors of the economy participate in the transformation of transportation.

On the certifying side, it will be Sergi Novell, senior Automotive Cybersecurity engineer at Applus Laboratories, who will share the latest advances regarding Regulation (EU) 2019/2144. These regulations recognize that vehicle connectivity and automation increase the possibility of unauthorized remote access to vehicle data and illegal modification of software wirelessly. This risk must be covered by insurance companies, for which Marco Picirillo from AXA will be the panelist who will share with attendees the way in which these types of companies have to face this new risk. Finally, the cybersecurity panel is completed by Álvaro Sauras, vice president of AUVE and director of Autofácil, representing the Spanish community of electric car drivers.

About Reale Seguros

Reale Seguros is a leading insurance company in the Spanish market, where it has been present since 1988. It belongs to Reale Group whose parent company, Reale Mutua Assicurazioni, with almost two centuries of history, is the largest Italian insurance company in the form of a mutual insurance company. Reale Group, made up of thirteen companies in the insurance, banking, finance, real estate and services sectors, is present in Spain, Italy and Chile, employs more than 4,000 people and insures almost 5 million clients. In Spain, Reale Seguros is committed to customer proximity through 54 branches, more than 420 agencies and 3,500 collaborators who provide service to more than 2 million clients.

Sobre EV Insights

EV Insights is the first European consumer research company dedicated exclusively to researching the electric car driver market around the world. Their studies are used by the entire value chain of the sector, such as OEMs, utilities and insurance companies.


Contact name: Gustavo Franco

Description contact: EV Insights OÜ

Contact telephone number: 34638277512